This blog will look at the entertainment industry of Melbourne, Australia and whether there is too much on offer for the population of Melbourne.
As a sports enthusiast, there will be a focus on how new sporting clubs forge a living in the market as well as how existing clubs plan to survive in an ultra competitive industry.
I will also look at how other sectors of the entertainment industry cope in such a sports dominant town.
Ben Sathananthan is a second year Sports Journalism student at Melbourne’s Latrobe University. You can follow his twitter at @bensathsports